Industries
This page is about how the work is designed to support different kinds of businesses — not a claim that every sector below is a current client roster. Packaging and product sites are an area I know in depth from day-to-day SEO.
Shoppers search with product terms. Pages that copy the manufacturer and hope for the best rarely win. The work is usually category and product SEO, internal links that push the money pages, a site that does not collapse on mobile, and ads only when the product page can close.
Buyers want to know you understand the problem. The site has to explain the offer without a brochure dump. Search is often local or specialist.
Claims have to stay careful. People arrive anxious and skim. Local search and a trustworthy site usually matter more than a loud campaign.
Intent is often “area + property type.” Paid can work when the landing page is a specific development, not a homepage with five competing CTAs.
Programmes compete on clarity: who it is for, what you leave with, how to apply. Content should match how people search for courses.
Local SEO is consistency, not a trick. A pretty Instagram and an unfindable profile is a common mismatch. Ads can fill quiet weeks if the phone number and offer are honest.
The risk is speaking only to peers. SEO often means capturing problem language, not product names nobody searches yet.
Foundations before scale: a site that explains the product, analytics that record a real action, and one channel you can afford to learn.
That is fine. The useful question is still: how do customers look for you, what must the website do, and which of the services should go first.
A sentence about what you sell and who already buys is more useful than a sector name.