Technical SEO
Indexation, crawl paths, speed, mobile usability, structured data where it matches the page, and quiet errors that waste crawl budget.
Search engine optimisation
SEO for searches that lead to enquiries — not a leaderboard of vanity terms.
I help businesses improve how they show up in search by fixing the site, choosing terms that match real intent, and building pages that deserve to rank. It is not a trick, and it is not overnight.
If you are hiring an SEO person, you want to know what they will actually do, what the process looks like, and whether this is the right lever this quarter. That is what this page is for.
What the work covers
If you are hiring someone for search, you want a list of actual jobs — not a promise to “get you ranking.” This is the work.
On-page SEO
Titles, headings, copy, and media that help a human and a crawler understand the page in the same way.
Keyword research and search intent
Not a dumped spreadsheet. A map of what people mean — informational, commercial, local — and which pages should own which query.
Content optimisation
Improving existing pages before inventing new ones. Thin or overlapping URLs get a decision: fix, merge, or leave.
Internal linking and architecture
Hubs, supporting pages, and links that pass attention to the pages that earn money.
Local SEO
When the business is actually local: location signals, service-area clarity, profile hygiene. Not a generic package sticker.
Competitor research
Who occupies the results and where they are thin. The point is a gap, not a clone.
Audits and monitoring
A clear list of issues and a way to watch coverage and useful traffic. No fake “98 SEO score” badges.
Why businesses stall in search
Usually it is not one dramatic penalty. It is a pile of ordinary misses: targeting head terms they cannot win, product pages with no unique copy, no internal links, and a site that is slow on mobile.
- Pages written for the company, not for the query.
- Technical debt that blocks indexing or punishes Core Web Vitals.
- Content that repeats itself across URLs and dilutes relevance.
- No plan after the setup month — search keeps moving.
How an SEO engagement typically moves
01
See the site clearly
Crawl, Search Console, analytics, live templates. Separate symptoms from causes.
02
Choose the battlefield
Priority terms and pages. What we will not chase. Whether the templates are the bottleneck.
03
Fix and publish
Technical items, on-page rewrites, internal links, new pages only when they earn a URL.
04
Watch and adjust
Coverage, queries, landing-page behaviour. Keep what compounds.
A fit if
You have a site worth ranking, an offer people search for, and patience for work that compounds. Product, packaging, professional, and local businesses often sit here.
Not a fit if
You need leads this week and the page cannot convert — start with the site or paid. Or you want guaranteed #1 rankings. I will not sell that.
Related
FAQ
SEO questions
No. I can show the work, the terms we are targeting, and how visibility and enquiries move over time.
An audit is a diagnosis. Ongoing SEO is fixing, publishing, linking, and monitoring. Many businesses need both, in that order.
Yes, when the business is genuinely local. Local SEO is not a sticker we put on a national ecommerce brand.
If search should be doing more, let’s look at the site.
Share the URL and the kind of customers you want. I will tell you whether SEO is the right lever — or whether the website needs to come first.